The SRT Hellcat is more than just another fast car…It’s proof that perfect attention to detail produces perfect performance. Every piece is a masterpiece. No detail is irrelevant. The thought of actually making this spot was incredibly daunting, so that’s why we did it.

When the creatives came to me and asked if we could do a car commercial as a student, I said, sure, why not? Had I known what would go into this project in the beginning, I probably wouldn’t have taken it on. But I did, and I’m so grateful that I did. Producing a car commercial on a student budget with a mostly student crew was the hardest project I have ever worked on. I had to figure out production insurance, safety precautions, scheduling impossible days, finding a location that would let us shoot for less than $10,000 for 1 day, and managing a set where someone could have potentially died. I used my connections in the Utah film industry to find a camera chase car, a full grip/lighting trailer, and a licensed pyrotechnic (for the record, I know 3 licensed pyrotechnicians). The entire shoot was the biggest stress but the final product is one of the most rewarding projects I’ve worked on.

Producer: Connor Dean

Directors:                                      Jake Peterson 

DP: Bentley Rawle

Art Director: Jake Peterson

Copywriter: Jagger Moore

ADC Cube Winner - 2019

Bronze Telly Winner - 2019

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© 2020 by Connor Dean