Nowadays, screen interaction heavily outnumbers human interaction.
Through the poem “Having a Coke with You” by Frank O’Hara, Coca Cola used dual screen technology to turn individual screen time into a meaningful shared experience.
I came on board during the ideation process for the visual storytelling and script of this video as the producer. I helped craft the story and provided insights into how to produce the story in four different parts. We needed to find a way to film a cinematic piece of content for a digital platform, so we needed to plan out each location and each action of the talent so that we could align the video into to screens in the end. This took weeks of planning shot lists, storyboards, and on-set management where everything could come together in the tight time frame we had.